Package Design
Next Brand has designed packs that have placed over 1,000 SKUs into Coles, Woolworths and other retail outlets in Australia alone. A number of these brands have been involved in venture capital buyouts and other have successfully migrated internationally.
Process
We deliver a complete, end-to-end brand development process, from in-depth consumer research to strategic brand positioning, outstanding design solutions across packaging and digital domains, rigorous testing, and seamless activation.
Capabilities
Research
Research
What Research Will Do For Your Brand
Brand Strategy
Capability Two
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Pack Design
Capability Three
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Behavioural Science
Capability Four
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App Development
Capability Four
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Web Development
Capability Four
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What Research Will Do For Your Brand
Market research transforms consumer insights into actionable strategies, laying the groundwork for your brand so that it creates meaningful connections and lasting loyalty.
Your plan for growth
Your brand strategy is the roadmap which we use to plan and build growth over time. We can develop of both corporate and consumer brand strategies, building personas and brand narratives with accompanying design tool kits.
Your Billboard At Point Of Sale
Visually engaging, functional packaging that reflects your brand’s personality, attracts your target consumers, and enhances their overall experience.
Neuro-Scientific Behavioural Measurement
Neuro-scientific behavioural measurement uses a multi-modal approach combining traditional research with new methods rooted in cognitive psychology and behavioural science to provide a holistic view of consumer’s emotions, perceptions, attitudes, and behaviours.
Using an online methodology, anywhere at any time, responses are measured at millisecond scale with highest levels of accuracy & robustness.
Using an online methodology, anywhere at any time, responses are measured at millisecond scale with highest levels of accuracy & robustness.
Retail Strategies Are Not Limited To In-Store
We understand your retail strategy may not be limited to the in-store experience and so we creating seamless, engaging digital experiences that reflect the brand’s identity, enhancing the consumer's experience and driving consumer interaction, loyalty, and conversion.
Creating Websites That Are Effective
We design websites that seamlessly complement the retail experience, online. By ensuring continuity from the retail environment across all media, creating platforms that engage customers, build trust, and enhance the way they interact with your brand.
Download our retail branding capability document
