+61 3 9008 8988
info@nextbrand.com.au
10 Charles St,
South Melbourne
VIC 3205
South Melbourne
VIC 3205
Smokin South
Services
Brand Concept Development, Visual Identity & Logo Design, FMCG Packaging Design
Challenge & Solution
To launch an authentic range of Southern-inspired BBQ rubs and spices for Flavour Makers, Next Brand + Strategy built a bold brand identity rooted in regional American BBQ heritage. Next Brand + Strategy designed the brand strategy, logo, and product packaging, establishing a clear visual navigation system that pairs specific spice profiles with designated cut and meat types to guide discerning home cooks.
Results
The distinct branding and packaging system created by Next Brand + Strategy secured retail placement in select specialist outlets, giving the range a standout presence on shelf and successfully introducing authentic regional flavors to a premium market.
