+61 3 9008 8988
info@nextbrand.com.au
10 Charles St,
South Melbourne
VIC 3205
South Melbourne
VIC 3205
Delaware North
Services
Multi-Brand Design, Visual Identity Systems, Internal Brand Guidelines
Challenge & Solution
To elevate the guest and staff experience for venue management leader Delaware North at Marvel Stadium, Next Brand + Strategy developed "dela-WOW", an internal branding initiative to unite and evolve numerous food, beverage, and retail sub-brands across the stadium. Next Brand + Strategy engineered a clear visual ecosystem along with an engaging internal style guide designed for seamless implementation by in-house teams.
Results
The identity and framework delivered by Next Brand + Strategy empowered internal staff to maintain brand consistency across stadium operations, driving a unified, dynamic brand experience throughout the Marvel Stadium venue.
