# Next Brand — Melbourne Brand & Growth Consultancy > Next Brand is a Melbourne-based brand strategy and design studio and growth consultancy, founded in 2004 (Next Brand Pty Ltd, HQ: 10 Charles St, South Melbourne, VIC 3205, Australia | +61 3 9008 8988 | info@nextbrand.com.au). It works across growth advisory, brand design, package design, spatial design, and digital UI/UX for corporate clients and fast-growth consumer brands primarily across Melbourne, Victoria, Australia, as well as nationally and globally. ## Primary Services - [Growth Advisory](https://nextbrand.design/business-growth-advisory): Business growth advisory across a 360-degree design audit, insight reporting, tailored growth plans, and execution. - [Brand Design](https://nextbrand.design/capabilities-brand-design): Brand audits, strategy, neural insights, identity design, web design, digital apps, and wayfinding. - [Package Design](https://nextbrand.design/capabilities-package-design): End-to-end package design for FMCG brands from research and positioning through testing and activation. - [Spatial Design](https://nextbrand.design/capabilities-spatial-design): Spatial strategy, wayfinding, exhibition, experiential design, and signage rollout. ## Brand Design Capabilities - [Brand Audit](https://nextbrand.design/capabilities/brand-audit): A review of visual, verbal, and strategic brand performance. - [Brand Strategy](https://nextbrand.design/capabilities/brand-strategy): Defining positioning, sharpening messaging, and aligning internal teams. - [Neural Insights](https://nextbrand.design/capabilities/neural-insights): Biometric tools and behavioural analysis to capture unconscious consumer reactions. - [Brand & Collateral Design](https://nextbrand.design/capabilities/brand-and-collateral-design): Distinctive design across signage, presentations, templates, and sales tools. - [Web Design & Development](https://nextbrand.design/capabilities/web-design-development): Fast, converting web platforms and product hubs. - [Corporate Digital Application](https://nextbrand.design/capabilities/corporate-digital-application): Custom apps for customers, staff, or internal operational systems. - [Wayfinding](https://nextbrand.design/capabilities/wayfinding): Navigation systems for hospitals, campuses, offices, and public spaces. - [Literature Design](https://nextbrand.design/capabilities/literature-design): Investor decks, capability statements, and corporate documents. ## Package Design Capabilities - [Research](https://nextbrand.design/capabilities/research-be33d): Consumer research and competitor analysis for FMCG brands. - [FMCG Brand Strategy](https://nextbrand.design/capabilities/brand-strategy-4099a): Category positioning and emotional connection for consumer brands. - [Portfolio Strategy](https://nextbrand.design/capabilities/portfolio-strategy): Product range expansion with distinct roles for each SKU. - [Pack Design](https://nextbrand.design/capabilities/pack-design): Packaging design focused on shelf presence and sales growth. - [Behavioural Science](https://nextbrand.design/capabilities/behavioural-science): Consumer psychology applied to design decisions. - [Web Development](https://nextbrand.design/capabilities/web-development): Digital experiences to increase FMCG brand visibility and sales. - [App Development](https://nextbrand.design/capabilities/app-development): Mobile apps extending brand engagement beyond retail shelves. ## Spatial Design Capabilities - [Spatial Strategy](https://nextbrand.design/capabilities/spatial-strategy): Aligning physical environments with business objectives and customer journeys. - [Wayfinding & Signage](https://nextbrand.design/capabilities/wayfinding-signage): Intuitive signage systems reducing confusion in complex environments. - [Exhibition & Experiential Design](https://nextbrand.design/capabilities/exhibition-experiential-design): Trade shows, museum spaces, visitor centres, and installations. - [Interpretation & Storytelling](https://nextbrand.design/capabilities/interpretation-storytelling): Interpretive environments communicating history, culture, and innovation. - [Signage Documentation & Rollout](https://nextbrand.design/capabilities/signage-documentation-rollout): Production artwork, fabrication specifications, and installation support. ## Key Clients & Projects - [Original Juice Company](https://nextbrand.design/project/original-juice-company): Packaging redesign, art direction, photography, and line extensions. - [Juice Lab Wellness](https://nextbrand.design/project/juice-lab-wellness): FMCG packaging system and visual identity extended to e-commerce and social media. - [Quantum Freight Group](https://nextbrand.design/project/quantum-freight-group): Logistics brand identity, website, collateral, and fleet design. - [The Green Boat](https://nextbrand.design/project/green-boat): Property advisory brand strategy, logo, animation, presentation, and web design. - [Assembled Media](https://nextbrand.design/project/assembled-media): Rebrand covering strategy, logo, presentation templates, motion graphics, and web design. - [Simply Wholesome](https://nextbrand.design/project/simply-wholesome): FMCG packaging design system for Simply Wholesome Pantry. - [SchoolData](https://nextbrand.design/project/schooldata): Brand identity for an EdTech school timetabling platform. - [Party Pear](https://nextbrand.design/project/party-pear): Functional beverage packaging and character illustration. - [TCI](https://nextbrand.design/project/tci): Brand evolution, website, and hardbound book for industrial manufacturing. - [HitIQ](https://nextbrand.design/project/hitiq): Brand identity, packaging, and web design for sports head-impact monitoring technology. - [Note Printing Australia](https://nextbrand.design/project/protectorate): Museum experience covering brand identity, environmental graphics, installations, and AV. - [Delaware North](https://nextbrand.design/project/delaware-north): Visual identity system and brand guidelines for Marvel Stadium F&B sub-brands. - [PurQ](https://nextbrand.design/project/purq): Retail and e-commerce packaging for Queen Garnet plum functional health products. - [Keep it Cleaner Sport and Wellness](https://nextbrand.design/project/keep-it-cleaner-sport): Strategy, visual identity, architecture, and packaging across 150+ SKUs. - [Era Highett](https://nextbrand.design/project/era-highett): Naming, brand identity, signage, display suite, and campaign for 31 residential apartments. - [Wolfpack](https://nextbrand.design/project/wolfpack): Fintech trading platform brand development, UI/UX, website, EDM, and expo design. - [Single & Single](https://nextbrand.design/project/single-single): Packaging, label, print, and exhibition stand design for Scottish single malt whisky. - [Humble Vegan](https://nextbrand.design/project/humble-vegan): Naming, visual identity, copywriting, and packaging for vegan chocolate. - [Skin Only](https://nextbrand.design/project/skin-only): Brand strategy, visual identity, signage, and web design for a skin cancer clinic. - [Yokico](https://nextbrand.design/project/yokico): Brand strategy, visual identity, retail store design, and signage for children's stationery. - [Monash Children's International](https://nextbrand.design/project/monash-childrens-international): Brand strategy and identity for paediatric training in SE Asia. - [Keep it Cleaner Toddler](https://nextbrand.design/project/keep-it-cleaner-toddler): Brand extension, visual identity, packaging, and launch materials. - [Invictus Games](https://nextbrand.design/project/invictus-games): Website design and rollout, strategy localisation, and digital campaign. - [Australia Africa Chamber of Commerce](https://nextbrand.design/project/australia-africa-chamber-of-commerce): Brand strategy, logo, and collateral design for relaunch. - [Bar Counter](https://nextbrand.design/project/bar-counter): Strategy and FMCG packaging design for supermarket snack bars. - [Give Me Shelter](https://nextbrand.design/project/give-me-shelter): Logo, document design, strategy localisation, and digital media campaign. - [Blue NRG](https://nextbrand.design/project/blue-nrg): Brand strategy and corporate identity design for an energy provider. - [Loving Earth](https://nextbrand.design/project/loving-earth): Packaging design with custom illustration and sustainable packaging. - [Smokin South](https://nextbrand.design/project/smokin-south): Brand concept, visual identity, and packaging for BBQ rub and spice range. - [Echo DI](https://nextbrand.design/project/echo-di): Naming, identity, web design, and collateral for a social listening platform. - [Casa Tranquila](https://nextbrand.design/project/casa-tranquila): Brand development, marketing collateral, journey mapping, and digital marketing. - [Vivant Medical](https://nextbrand.design/project/vivant-medical): Brand strategy, visual identity, website, collateral, and wayfinding signage. - [Monks](https://nextbrand.design/project/monks): Naming, strategy, visual identity, packaging, and web design for a gin brand. - [ANZAC Nurses](https://nextbrand.design/project/anzac-nurses): Commemorative identity and spatial installation honouring Monash nurses. - [LVL Up](https://nextbrand.design/project/lvl-up): Gaming-inspired self-promotional kit. ## Articles & Insights - [Less, but Better](https://nextbrand.design/stretched/less-but-better): Opinion piece on reducing unnecessary complexity to concentrate customer value. - [Designing Out the Friction](https://nextbrand.design/stretched/designing-out-the-friction): Opinion piece on removing unnecessary steps from customer and employee journeys. - [The Magician With Three Hats](https://nextbrand.design/stretched/the-magician-with-three-hats): Opinion piece on the role of design in delivering repeatable business outcomes. - [Thanks Brand, We'll Take it From Here](https://nextbrand.design/stretched/thanks-brand-we-will-take-it-from-here): Opinion piece on how strategic design delivers tangible operational efficiency. - [The Case for Brand in the Industrial Sector](https://nextbrand.design/stretched/the-case-for-brand-in-the-industrial-sector): Opinion piece on the value of branding for B2B industrial companies. - [Ambition is The Secret Ingredient](https://nextbrand.design/stretched/ambition-is-the-secret-ingredient): Opinion piece on the link between brand ambition and business growth. - [The Power of Evolution](https://nextbrand.design/stretched/the-power-of-evolution): Opinion piece on why regular brand reviews keep businesses relevant. - [The Shelf Life of Packaging](https://nextbrand.design/stretched/the-shelf-life-of-packaging): Opinion piece on why packaging needs to evolve alongside a brand. - [M&A - A Structured Approach](https://nextbrand.design/stretched/m-and-a-structured-approach): A five-step framework for managing brand portfolios after mergers and acquisitions. - [Understanding Brand Architecture](https://nextbrand.design/stretched/what-is-brand-architecture): Explainer on positioning brands within an organizational portfolio. - [Innovation Through Design](https://nextbrand.design/stretched/innovation-through-design): Opinion piece on the link between design and successful innovation. - [The Power of Spark*](https://nextbrand.design/stretched/the-power-of-spark): Overview of Spark*, Next Brand's design diagnostic tool. - [Top 10 Consumer Trends: 2025](https://nextbrand.design/stretched/top-10-consumer-trends-2025): Global consumer trends research for Australian brands. - [Next Brand Green](https://nextbrand.design/stretched/next-brand-green): Sustainability strategies integrated with brand positioning. - [Gold at MUSE Awards 2023](https://nextbrand.design/stretched/next-brand-wins-gold-at-muse-awards-2023): Award recognition for the Assembled Media rebrand. - [Our 24th Graphis Award](https://nextbrand.design/stretched/graphis-24): International design award recognition. - [Our 15th Indigo International Design Award](https://nextbrand.design/stretched/next-brand-wins-15th-indigo-international-design-award): Award recognition for the Australia Africa Chamber of Commerce brand identity. ## Company & Contact - [Home Page](https://nextbrand.design/): Next Brand capabilities, featured projects, and latest articles. - [About Next Brand](https://nextbrand.design/about): Studio background, capabilities, sectors, and FAQ. - [Project Portfolio](https://nextbrand.design/projects): Full archive of brand, packaging, and spatial projects. - [Articles Archive](https://nextbrand.design/articles): Opinion pieces, research, and design awards. - [Contact Page](https://nextbrand.design/contact): Contact information, location map, and direct inquiry options. - [Melbourne Studio Location](https://www.google.com/maps/search/?api=1&query=10+Charles+Street+South+Melbourne+VIC+3205+Australia): 10 Charles Street, South Melbourne, VIC 3205, Australia (+61 3 9008 8988). - [Email Enquiries](mailto:info@nextbrand.com.au): Direct email contact link. - [Book a Consultation](https://calendly.com/next-brand/30-minute-brand-consultation): Schedule a 30-minute strategy call. - [LinkedIn Profile](https://au.linkedin.com/company/next-brand-strategy-&-design): Next Brand official company page. - [Instagram Profile](https://www.instagram.com/next.brand.design/): Next Brand studio showcase.