# Next Brand

> Next Brand is a multi-disciplinary brand strategy and design studio based in Melbourne, Australia, with an office in Cape Town, South Africa. Since 2005, the team has specialised in growth advisory, corporate branding, packaging design, and digital design for clients ranging from major multinationals to smaller start-ups, delivering measurable, bottom-line brand outcomes.

Next Brand's capabilities span brand strategy, corporate brand development, packaging, environmental and signage design, literature design, spatial design, and experiential design. Clients span FMCG, healthcare, industrial, not-for-profit, property, and government sectors across Australia and South Africa.

## Services

- [Growth Advisory](https://nextbrand.design/advisory): A human-centred, design-led approach that creates operational efficiencies, aligns culture and values, and builds cohesive teams behind a shared vision.
- [Corporate Branding](https://nextbrand.design/corporate): Corporate brand strategy and identity work that enhances recognition, unifies teams, and builds stakeholder trust.
- [Pack Design](https://nextbrand.design/packaging-design): End-to-end packaging design, from research and concept through to field testing and digital integration.
- [Digital Design](https://nextbrand.design/digital): App development and website design focused on seamless user experience and measurable results.

## Insights

- [The Magician With Three Hats](https://nextbrand.design/insights/the-magician-with-three-hats): Opinion piece on the role of design in delivering business outcomes.
- [Top 10 Consumer Trends: 2025](https://nextbrand.design/insights/top-10-consumer-trends-2025): Research on global trends shaping consumer behaviour.
- [The Shelf Life of Packaging](https://nextbrand.design/insights/the-shelf-life-of-packaging): Opinion piece on why packaging needs to evolve alongside a brand.
- [The Case for Brand in the Industrial Sector](https://nextbrand.design/insights/the-case-for-brand-in-the-industrial-sector): Opinion piece on the value of brand for industrial companies.
- [Ambition is The Secret Ingredient](https://nextbrand.design/insights/ambition-is-the-secret-ingredient): Opinion piece on the link between brand ambition and business growth.
- [Thanks Brand, We'll Take it From Here](https://nextbrand.design/insights/thanks-brand-we-will-take-it-from-here): Opinion piece.
- [The Power of Evolution](https://nextbrand.design/insights/the-power-of-evolution): Opinion piece on how brand reviews can re-energise a company.
- [M&A - A Structured Approach](https://nextbrand.design/insights/m-and-a-structured-approach): Opinion piece on managing brand through mergers and acquisitions.
- [Understanding Brand Architecture](https://nextbrand.design/insights/what-is-brand-architecture): Opinion piece explaining brand architecture.
- [Innovation Through Design](https://nextbrand.design/insights/innovation-through-design): Opinion piece on the link between design and innovation.
- [The Power of Spark*](https://nextbrand.design/insights/the-power-of-spark): Overview of Spark*, Next Brand's diagnostic tool for measuring how design drives growth.
- [Xpertise Now Consultancy](https://nextbrand.design/insights/xpertise-now): News of Next Brand's inclusion in the Xpertise Now global consultancy community.
- [Design Rush Collaboration](https://nextbrand.design/insights/design-rush): News of Next Brand's collaboration with DesignRush.
- [Next Brand Wins Gold at MUSE Awards 2023](https://nextbrand.design/insights/next-brand-wins-gold-at-muse-awards-2023): Awards announcement.
- [Next Brand Wins 15th Indigo International Design Award](https://nextbrand.design/insights/next-brand-wins-15th-indigo-international-design-award): Awards announcement.
- [Next Brand Wins 24th Graphis Award](https://nextbrand.design/insights/graphis-24): Awards announcement.

## Company

- [Home](https://nextbrand.design/): Overview of Next Brand's services, capabilities, and featured work.
- [Our Work](https://nextbrand.design/our-work): Full case study portfolio.
- [Growth Advisory](https://nextbrand.design/advisory): Growth advisory service page.
- [Corporate Branding](https://nextbrand.design/corporate): Corporate branding service page.
- [Package Design](https://nextbrand.design/packaging-design): Packaging design service page.
- [Digital](https://nextbrand.design/digital): Digital design service page.
- [Stretched (Insights Hub)](https://nextbrand.design/stretched): Full archive of opinion, research, news, and awards articles.
- [Melbourne Office](https://www.google.com/maps/search/?api=1&query=10+Charles+Street+South+Melbourne+VIC+3205+Australia): 10 Charles Street, South Melbourne, VIC 3205, Australia. +61 3 9008 8988.
- [Cape Town Office](https://www.google.com/maps/search/?api=1&query=19+Burnside+Road+Tamboerskloof+Cape+Town+South+Africa): 19 Burnside Road, Tamboerskloof, Cape Town, South Africa. +27 82 053 8903.
- [Email Next Brand](mailto:lee@nextbrand.com.au): General enquiries.
- [Book a Consultation](https://calendly.com/next-brand/30-minute-brand-consultation): Book a 30-minute brand consultation.