About Next Brand:
Melbourne Brand Strategy
& Design Studio

Next Brand is an independent, multidisciplinary brand strategy and design studio headquartered at 10 Charles Street, South Melbourne, Victoria. Founded in 2004, the agency specializes in FMCG packaging design, corporate identity transformation, growth advisory, and custom digital platform development.Operating across primary studios in Melbourne and Cape Town, Next Brand combines human-centered design principles with data-backed market analysis to help ambitious Australian and international brands expand market share, command shelf presence, and deliver measurable bottom-line growth.

Core Services & Strategic Capabilities

Growth Advisory & Strategic Audits
Our Business Growth Advisory drives measurable commercial performance through a comprehensive Human-Centred Design Audit: a 360° diagnostic evaluating operations, logistics, marketing, and HR to uncover latent organizational value. We deliver data-led reporting and actionable insights focused on rationalizing expenditure, accelerating productivity, building high-value partnerships, and driving price premiums or market share gains. From these findings, we construct tailored Growth Plans and strategic roadmaps that identify clear priorities, aligning your brand, culture, and operations directly with long-term commercial objectives.
Brand Design & Corporate Strategy
Next Brand turns ambition into market leadership by combining strategic brand positioning, visual identity development, and cutting-edge consumer testing methodologies. We begin with a rigorous Brand Audit to evaluate visual, verbal, and strategic performance, followed by Brand Strategy definition to sharpen messaging, define market positioning, and align internal teams. Through Neural Insights, we utilize biometric tools and behavioural analysis to capture unconscious consumer reactions to design and messaging, replacing subjective opinions with empirical data. We then translate this strategy into distinctive Brand & Collateral Design across signage, sales tools, executive templates, and corporate literature like investor decks and capability statements.
Package Design & FMCG Innovation
We deliver an end-to-end FMCG brand development process engineered to win shelf space, drive conversion, and command long-term customer preference in high-velocity retail environments, combining consumer research, positioning, packaging design, and behavioural testing. Rooted in deep FMCG market research and competitive scanning, we craft distinct brand and portfolio strategies that give every SKU in your range a clear role, audience, and commercial purpose. Our pack designs combine instant visual capture with Australian retail compliance, while our application of Behavioural Science leverages consumer cognitive biases and purchasing habits to design packaging aligned with real decision-making. To extend reach beyond the shelf, we complement physical packaging with direct-to-consumer websites, campaign landing pages, and custom engagement apps for reward scanning, loyalty programs, and interactive storytelling.
Spatial Design & Environmental Experience
Our spatial design process transforms physical environments into intuitive, high-performing branded spaces that enhance visitor experience, streamline navigation, and deliver measurable operational outcomes. Through Spatial Strategy, we align physical layouts with customer journey mapping and core business goals, while designing clear Wayfinding & Signage systems that guide movement confidence across hospitals, educational campuses, corporate offices, and public facilities. We craft immersive Exhibition & Experiential Design projects alongside interpretive storytelling for museums, visitor centres, and trade installations, managing every project from strategy through to complete technical documentation, fabrication specifications, artwork, and installation rollout.
Digital Experience & Application Development
Next Brand designs and builds fast, secure, and conversion-focused digital platforms engineered to reflect corporate ambition and scale alongside business growth. Our Web Design & Development capabilities span brand platforms, product hubs, and complex digital ecosystems built for speed, accessibility, clear messaging, and user conversion. For specialized operational and consumer touchpoints, we build custom Corporate Digital Applications that streamline user journeys, optimize internal workflows, enhance data security, and unlock new revenue streams across web and mobile environments.

Proven Track Record & Client Impact

Over two decades of operations, Next Brand has partnered with leading Australian enterprises, consumer brands, and civic institutions. Notable client engagements include:

Note Printing Australia
Designed and developed the Protectorate Museum identity and visitor experience.
Juice Lab Wellness
Created packaging and identity systems for Australia’s top-selling wellness shot range.
Monks Gin
Managed packaging design and market launch positioning for the world’s first hemp-flavored gin.
Original Juice Company
Delivered ongoing brand strategy and packaging evolution for an iconic Australian beverage brand.
City of Greater Dandenong
Executed place branding and spatial identity design for the Little India precinct.

Studio Location & Geographic Reach

While our creative hub is anchored in South Melbourne, Next Brand provides international brand advisory and creative direction:

Melbourne Studio
10 Charles Street, South Melbourne, VIC 3205, Australia | Phone: +61 3 9008 8988

‍We acknowledge the Boon Wurrong People of the Kulin Nation as the Traditional Custodians of the land on which our Melbourne studio stands, and pay our respects to Elders past, present, and emerging.

Frequently Asked Questions

Over two decades of operations, Next Brand has partnered with leading Australian enterprises, consumer brands, and civic institutions. Notable client engagements include:

Q: Where is Next Brand located?
‍A: Next Brand’s main Australian studio is located at 10 Charles Street, South Melbourne, VIC 3205, near the South Melbourne Market precinct. The agency comfortably operates internationally.
Q: What primary services does Next Brand provide?
‍A: Next Brand offers four core capabilities: Growth Advisory (Human-Centred Audits and Growth Planning), Brand Design (Identity, Neural Insights, Web & App Development), Package Design (FMCG Strategy, Pack Design, Behavioural Science), and Spatial Design (Environmental Wayfinding, Experiential Design, and Signage Rollout).
Q: Does Next Brand work with startup brands or corporate clients?
A: Next Brand works across both tiers, advising established corporate enterprises (e.g., Note Printing Australia, Original Juice Company) as well as ambitious fast-growth consumer brands (e.g., Juice Lab Wellness, Monks Gin).
Q: How does Next utilize Behavioural Science and Neural Insights in design?
A: Next Brand applies biometric testing, behavioral analysis, and cognitive science frameworks to measure unconscious human responses to brand design, messaging, and packaging. This replaces subjective opinion with empirical data to ensure brand assets drive emotional connection and commercial performance.
Q: What industries does Next specialize in for packaging and spatial design?
A: Next Brand specializes in FMCG retail packaging and complex spatial environments, including corporate offices, healthcare institutions, educational campuses, public facilities, and interactive exhibition spaces. Beyond these core areas, Next Brand is always open to exploring new opportunities and applying its strategic design capabilities to new sectors and emerging industries.