Over the past 30 years, extensive qualitative research across numerous studies has consistently shown that businesses that wholeheartedly embrace design outperform those that neglect it by a significant margin—typically around 200%.

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The growing awareness of design’s pivotal role in successful organizations has sparked countless articles and theories. However, at its core, design should strive to accomplish three simple objectives: saving money, increasing revenue, and fostering valuable relationships.

Means to an end

In today’s design discussions, we often delve into topics like aesthetics, user-centered design, accessibility, minimalism, responsive and mobile design, as well as ethical and sustainable design. It’s essential to remember that these aspects are vital means to an end rather than standalone goals.

Introducing Spark*

Meet Spark*—a powerful diagnostic tool developed by Next Brand. Spark* examines how effectively design is employed throughout an organization to drive real growth and enhance performance.Through tried-and-tested analysis spanning ten categories of business activity (as defined by the Harvard Business School), we explore how each of these areas can harness design to streamline operations, boost efficiency, and cultivate vital relationships.

Design delivered with purpose

With the right focus, design becomes a potent business tool. However, like any tool, even the most powerful ones require skillful wielding, utilization, and direction to achieve their intended impact.

More on Spark*

Design with purpose and witness your business thrive. Contact Lee (lee@nextbrand.com.au) for more on Spark* and its transformative capabilities.