Next Brand has achieved a rare double, winning two gold medals for their Australia Africa Chamber of Commerce brand identity at the Indigo Design Awards. These represent the 4th and 5th gold medals out of 15 previous awards and came in the categories Logo Design, and Branding. The obvious challenge was to create a brand that resonated across two continents.The logo has a strong conceptual bent with an bird literally carrying the "seeds of trade". The earthy tones were relevant to, and engaged audiences on both sides of the Atlantic and the organisation has gone from strength to strength since its relaunch – despite the impact of Covid.
The brand was a double award winner at the 2021 Indigo Design Awards