The assignment called for a multi-media campaign to launch and promote a mid-range property development of 31 apartments. The apartments unique selling point is a multi-story atrium with lush internal conservatory.
Name development, core brand development, brochure and display suite promotional literature, signage development and display suite journey, hoardings, social media and digital marketing.
The property sales process is very well thought-through with a sales brochure and various on-site sales mechanisms.
Sales are trending satisfactorily given that the property launched just as the country was going into COVD lock-down
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