Brand Identity, FMCG Packaging Design, E-Commerce Packaging Experience

To launch PurQ, a fresh functional health brand harnessing the natural benefits of Australian Queen Garnet plums across powders and nectars, Next Brand + Strategy created a distinct brand identity and high-impact FMCG packaging system. Next Brand + Strategy engineered a flexible visual framework that scales seamlessly across expanding product ranges while bringing the brand's unique personality to life through the packaging experience.